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I work on products and platforms that provide utility to diverse sets of people.


Fetch is a mobile app that allows you to be rewarded for your loyalty to different brands you buy every day or restaurants you frequent. Through qualitative and quantitative methods, I've helped the end-user be represented throughout the app.

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VAS models the human brain and visual system to help anyone from website designers to shopper marketers produce content that gets attention. Through diverse research methods, I've helped lead the work defining the future UX of VAS.


Image credit: 3M

Google Maps

I led an exploration looking into how young people (Gen Z, in particular) use Google Maps. I sought to understand how we can fundamentally shift the way we think about digital maps. To provide rich insights, my collaborators and I performed a multi-method exploration that included both qualitative and quantitative techniques.

Peer Production

Peer production utilizes the collective knowledge of large groups of everyday people rather than the specialized knowledge of a few experts. This contribution model has many unique challenges, but has also had great success. In fact, Wikipedia, Wikidata, OpenStreetMap, and other peer production communities produce data that is used by us all every day. I applied mixed methods to study the quality dynamics in these communities and to understand 1) the extentof quality issues and 2) how such issues come to exist.

Ph.D. Advisor: Dr. Loren Terveen

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